Branding and Identity Kits
A brand is a commodity with a purpose. Its purpose is to illustrate your company's energy and philosophy in the blink of an eye. Your brand includes your colors, your logo, your fonts, the language you use to describe yourself, and the design that pulls it all together. Your brand is your indentity. At Executive Insight, we take branding seriously. We will get to know you and your customers, as you currently exist and as you hope to exist, five or even ten years down the road. We will want to know your business model, your goals both short and long term, and your desired customer base.
We can help you refresh a current identity or create a new one. Our process includes conversations and questionnaires designed to draw a picture of your core identity, ethics, goals, and personality. The whole package must reflect you and your desired image. Your brand and identity should illustrate at a glance whether you are playful or purposeful, serious or silly, elegant or eclectic. Your website, color scheme, fonts, images and illustrations all send a message to your customers. A brand that is cohesive tells customers that you have integrity, that your are consistent, and that they can trust you.
Sample list of identity kit components:
- Corporate colors
- Corporate fonts
- Logo and/or Wordmark
- Tagline
- Corporate Messaging
- Business Cards
- Letterhead
- Envelope design
- Memo pads
- Brochures
- Post Cards
- Website design
Identity kit components can be customized to suit your needs and budget.
If you'd like more information on branding and identity kits, please contact us.